In the vinyl toy and designer world the biggest name is Kidrobot, http://www.kidrobot.com its because they are cool, its a well established brand that has been running for a few years and the stuff they sell is worth talking about. I need to take a leaf out of their book. What I need to do is build the logo and brand up, offer a range of t-shirts and prints and have cool photos to look at, this way people will want to share the website with their friends and family. Photos I'm definately looking into and videos, it inspires people and hopefully enough to get posts!.
But it is tougher than I thought and could cost alot to get models and a pro photographer to sort this out. I'll look into it, hopefully should be ok!.
Thanks
David