Once you have built your website, set your .com email up and registered it with google, it usually takes a week or 2 to see it when you search for it. Once its there you have a google listed website, thats when you have to think what can you sell or what service can you provide. Once you figure that out over time google will scan your website to find out in the code what its all about. For instance my website is selling prints and t-shirts, so google will look at it and find that its relevant to illustration art and t-shirts by finding the key words in the google sentence and within the contents of the website.
Once thats done the only thing that stands between you and other websites really is how much you want to spend on adverts and how many backward links you have.
So my plan is pretty simple but its hard work, slowly but surely I get enough people to link to my website, say 10 popular websites about art and design link to me. That should get about 300 fresh new people clicking on the website every month, if they join the facebook group or subscribe to the youtube channel then I've got them as a contact for the future, if they keep seeing new designs and stuff through posting pictures on Facebook and videos on Youtube then after a while they will either buy something or even better they buy something and are that pleased that they write a blog about it or post a link on there own website.
So I would suggest leave the advertising for a while if your short of cash. Build a blog of what you are doing, think what you want to sell long term, if its products then what type and price range, if its a service dont under value your service, be patient, if its an entertaining website which your hoping lots of people click on and earn money from advertising then good luck!.
* Set up a blog.
* Build your Facebook up with relevant contacts in your chosen field.
* Make your website colourful and fun.
* Have a Youtube channel and video camera ready to broadcast yourself!.
* Keep your customers happy, package your product well and send an email to confirm.