Noone is interested in news emails anymore, its enough having 50 event invitations everyday, never mind all the group invites and cold calls. 10 years has past since the internet kicked off properly so people are wise to signing up for news emails. If you are a business and your main place you sell is on your website then offer a fun alternative of keeping in touch, something thats more chilled out like subscribing to Youtube or Joining a Facebook group. If you get tons of Facebook messages then you can always leave the group with a couple of clicks, with news emails they always seem difficult to stop.
So think of your customers and offer them an alternative!.
Thanks
David